Evidence that UK Gov deliberately uses SPI-B and MSM to build fear in the public; “increase perception of risk”

SPI-B: Options for increasing adherence to social distancing measures

SPI-B: Increasing adherence to COVID-19 preventative behaviours among young people

How the media coordination works

NHS England and NHS Improvement:  Behaviour Change Unit, in partnership with PHE and Warwick Business School.  Optimising Vaccination Roll Out - Dos and Don’ts for all messaging, documents

and “communications” in the widest sense

https://www.local.gov.uk/sites/default/files/documents/Vaccination%20do%20and%20donts%20by%20audience%20cohorts.pdf